New Global Shopping Features
OpenAI has launched two new shopping features for ChatGPT worldwide: a virtual try-on tool and a Favorites option for saving products. These features utilize the newly released ChatGPT Images 2.5 model, which is designed to provide more natural lighting, richer textures, more reliable editing, and reduced image generation latency.
Virtual Try-On Functionality
The virtual try-on feature allows users to upload a selfie or a full-body photo to visualize how clothing or accessories might look on them. This option is accessible via a Try On button in ChatGPT’s shopping results. Additionally, users can upload an image of an item, such as a web screenshot, and request ChatGPT to try it on their photo.
Favorites Option
The Favorites feature enables users to save products they discover to a Library within the app for later reference. OpenAI notes that items saved to Favorites will be stored alongside any try-on images for easy access.
Context and Comparisons
OpenAI’s latest shopping features come at a time when other companies are also exploring similar consumer use cases. Notably, Google launched its own virtual try-on feature last year. OpenAI previously moved away from an instant checkout feature due to its underperformance, indicating a strategic pivot in their approach to shopping functionalities.
Expanded Shopping Assistance
Beyond these new features, OpenAI suggests that ChatGPT can assist users in other ways, such as sourcing items to recreate a described style or identifying garments worn by celebrities and locating purchase options. These additions are framed as enhancements to ChatGPT’s shopping capabilities rather than complete replacements for existing discovery tools.
Original source: TechCrunch AI