Paid Feature for U.S. Subscribers
Meta has launched a new feature for its AI agent Muse, allowing it to place phone calls to U.S. businesses on behalf of users. However, this capability is currently restricted to paid subscribers only.
Subscription Plans and Costs
Muse initially tested the calling feature in September and is now rolling it out to all users who purchase a subscription plan. The plans start at $20 per month, which includes 500 million Muse tokens per week. For heavier users, a $100 per month plan is available, offering 3 billion tokens.
Use Cases and Official Comments
Alexandr Wang, Meta’s chief AI officer and head of Superintelligence Labs, stated that the calling feature is designed to handle calls that users often prefer to avoid, such as those to cable companies, the DMV, or restaurants that do not provide online reservations. Wang announced this capability on Twitter on November 12, 2026. As of last month, Muse has surpassed 10 million users, reflecting Meta’s efforts to enhance consumer-facing AI functionalities.
Future Features for Free Users
While the calling feature remains exclusive to paid subscribers, Meta plans to introduce a Muse email address option for free users in the near future, according to Wang.
Comparative Services and Reception
Other AI agents, such as the startup Instinct and Google’s Gemini, also offer similar calling capabilities. However, the reception from businesses has been mixed, with some receptionists reportedly ending calls when they identify an AI on the line. As AI voice modeling continues to improve, distinguishing between human and AI callers may become increasingly challenging.
Conclusion on Adoption Rates
While Meta has framed the calling feature as a means to automate routine phone tasks, the company has not provided specific adoption rates for this feature beyond its overall user statistics. For now, the calling capability remains a paid-only feature.
Original source: TechCrunch AI