Flipsnack restructured a set of ChatGPT Ads campaigns to prioritize registrations rather than clicks, and reported a marked change in registration efficiency after the switch.
Connecting a versatile product to specific needs
Flipsnack helps teams convert static documents into interactive digital experiences used for product catalogs, sales presentations, brochures, internal communications, and training. That range of uses made it difficult for the company’s advertising to show how the product fits particular business tasks.
To address that, Flipsnack expanded beyond a broader Flipbook campaign into narrower campaigns for Magazine, Catalog, and Brochure as well as campaigns targeting business applications and industries, including Sales Enablement, Employee Benefits, Real Estate, and Hospitality. The landing pages led users into a signup flow so completed registrations could serve as the primary measurable action.
Conversion-focused bidding and campaign performance
Flipsnack converted five existing US campaigns that had used a clicks objective with fixed bids into conversion-focused campaigns with bidding set to maximize conversions. According to the company’s ChatGPT Ads Manager data, comparing campaign pairs from August 25–31 and September 2–8, 2026 (checked September 11), registrations rose by approximately 310% across those five campaigns while cost per registration fell by about 75%, with daily budget settings unchanged.
“What stood out was that we were getting more registrations at a lower cost per signup. That gave us the confidence to make conversion optimization the focus of our campaigns,” said Paul Romancsak, Paid Advertising Manager at Flipsnack.
The footnote to the results specifies that attribution used 30-day clicks and excluded views. Objectives and bidding changed together; overall spend increased by roughly 1.3% while daily budget limits remained the same.
Flipsnack said these registration gains form the basis for further work to bring more prospective customers into the product and to help them discover where Flipsnack fits their business workflows.
Original source: OpenAI News