Merge has integrated GPT‑6 Astra, Codex and ChatGPT into multiple parts of its product stack and day-to-day operations, according to company statements. The startup offers a range of tools — Merge Unified, Merge Agent Handler, Merge Gateway and Merge for Workforce — intended to connect customer data, control model routing and manage secure tool access for AI agents and employees.
AI in product development and company workflows
CEO and Co‑founder Shensi Ding said Codex is used to review product code, including work on a new setup interface in Merge for Workforce, while the team uses GPT‑6 Astra for product testing and marketing. Ding described Codex as supplying code-review feedback and said GPT‑6 Astra was faster and better at code reviews in their experience.
Ding also said Merge lets employees choose their own AI tools, which has sparked internal debate about which model to use. She added that some systems would “forget what I told them,” but that “GPT‑6 Astra continues to execute on every single task really well, and it fills in the gaps for what I did not explicitly say using common sense.”
Automation of events and business tasks
Merge described a “dinner bot” that pulls potential guests from the company CRM and Apollo, checks past invitations and responses, drafts outreach from Ding’s email, maintains an attendee tracker, proposes seating charts and generates calendar notes for sales and customer success. The system connects to Salesforce, Gong, Google Sheets and Gmail and uses Merge’s connectors to access those systems.
In October 2026 Merge reported that preparing guest lists, outreach and the attendee tracker had fallen from dozens of hours across the company to about 30 minutes per event, measured over the previous three months. The company ran 16 executive dinners in Q3, up from eight in Q2, and plans to host more than 30 in Q4.
Merge also highlighted reliability as a priority. Ding said tool calls through Merge succeed 99.9% of the time, compared with around 60% on public MCP servers. The company said teams use AI to automate workflows such as deal approvals, forecast updates, social media monitoring and marketing messaging, with employees reviewing AI output before final decisions.
Original source: OpenAI News