New AI Features for ChatGPT Ads
On September 16, 2026, OpenAI introduced a suite of AI-driven features for ChatGPT Ads aimed at enhancing user engagement with advertisers and streamlining ad creation and management for businesses.
Sponsored Agents for Deeper Engagement
OpenAI is currently testing Sponsored Agents, which allow users to initiate a clearly labeled, business-sponsored conversation in ChatGPT after clicking on an ad. This feature enables users to ask follow-up questions, express their preferences, and navigate to the business’s website when they are ready to proceed. OpenAI clarified that conversations with Sponsored Agents are distinct from ChatGPT’s independent responses and separate from the user’s original ChatGPT interaction. Sponsored Agents are being piloted with select advertisers in the United States.
AI Tools for Campaign Management
The announcement also highlighted new tools that empower advertisers to utilize natural-language prompts within ChatGPT via an Ads Manager plugin. Advertisers can convert a website or brief into a campaign, assess performance, and receive actionable recommendations. Additionally, Ads Manager will provide AI-generated draft copy and suggested imagery tailored to the landing page and campaign objectives. Advertisers maintain control over the content, with the ability to review and edit suggestions before incorporating them into their campaigns. An optional AI-powered text customization feature can adapt headlines and descriptions to fit the conversational context and automatically translate ad copy into the user’s preferred language, if activated.
Integrations with HubSpot and Shopify
OpenAI has partnered with HubSpot as its first CRM partner and Shopify as its first ecommerce partner. Businesses using HubSpot can link their ChatGPT Ads account to create ads, monitor performance, and follow up on leads within the HubSpot environment. U.S.-based Shopify merchants can access the ChatGPT Ads app in the Shopify App Store, with products integrated through Shopify Catalog. The Shopify app is set to be available internationally in markets where ChatGPT Ads are offered starting September 23.
Building an AI-Powered Advertising Platform
These developments reflect OpenAI’s commitment to creating an AI-centric advertising platform that enhances how users interact with businesses and how advertisers manage their campaigns. Businesses interested in these features can sign up at ads.openai.com, with eligible businesses also able to start through the ChatGPT Ads for Shopify app or the ChatGPT Ads in HubSpot app.
Original source: OpenAI News