Bloomberg reported that Apple has reduced the daily amount its engineering teams can spend on AI tools and services. According to the report, the company lowered the cap from $300 to $200 per day in October, and some internal allowances are expected to fall to $100 a day.
Broader limits under consideration
The Bloomberg report added that Apple is weighing much lower daily limits for employees outside engineering, with figures discussed as low as $25 per day. The contemplated reductions would mark a notable change for an organization that has been integrating AI into engineering workflows.
Industry context cited in the report
Bloomberg described a wider industry shift earlier this year, when many companies encouraged heavy AI use—sometimes called “tokenmaxxing”—and later moved to ration usage after costs rose. The report said concerns persist about a gap between the costs of building and running AI systems and the unclear or uneven productivity gains those systems produce.
The reported adjustments at Apple are framed within that broader trend of tighter controls on AI-related spending. Bloomberg’s account specifies the October reduction to $200 from $300, potential further cuts to $100 for some engineering allowances, and consideration of a $25 daily limit for non-engineering staff.
Original source: TechCrunch AI