New Feature Launch
On October 6, 2026, Pinterest unveiled a feature called “Beauty Guides” that utilizes the company’s visual intelligence and generative AI system, Pinterest Intelligence, to convert saved beauty Pins into actionable instructions for salon visits.
How Beauty Guides Work
When users tap the “Get the Guide” button on a beauty-related Pin, the feature generates a guide that translates the image into terms and phrases commonly used by stylists and nail artists, such as “balayage,” “root melt,” or “almond nails.” The guide specifies what to ask for to achieve the desired look and includes practical details for planning a visit.
Practical Details Provided
The generated guides offer essential information, including the estimated time required for each part of the process, an approximate price range, and maintenance requirements—such as how often to trim, tone, or touch up. For instance, treatments like balayage can cost hundreds of dollars, making this information valuable for users.
Scope and Availability
At launch, Beauty Guides will cover Pins related to hairstyle, color, nail shape, and finish. The feature is integrated into the existing Pin experience and appears within the Pinterest app via the “Get the Guide” option. The guides are designed to translate visual inspiration into stylist-friendly language and provide logistical information that users can take to their salon appointments.
Initial Rollout Focus
The initial rollout focuses on common salon categories rather than every possible beauty service. Users seeking a guide will find it attached to individual beauty Pins, presenting recommendations on what to request, expected timing, cost ranges, and upkeep considerations for the selected look.
Original source: TechCrunch AI