Samsung Electronics deploys ChatGPT Enterprise and Codex across DX and Korea

Samsung Electronics is rolling out ChatGPT Enterprise and Codex to its workforce, making the tools available to all employees in Korea and to every employee in its Device eXperience (DX) division worldwide. The move, announced on June 21, 2026, expands existing collaboration between the two companies beyond hardware supply.

Scope of the deployment

The company plans to apply the models across a wide range of functions, including research and development, manufacturing, marketing, product development and corporate operations. OpenAI described the rollout as one of its largest enterprise deployments to date.

Capabilities and usage

ChatGPT Enterprise will be used for knowledge-based tasks such as information search and analysis, drafting documents, ideation and data interpretation. The enterprise edition includes data protection, user and access management, and security controls that Samsung Electronics intends to use within its governance framework.

Codex, which began as a software development tool, will support developer workflows like writing, reviewing and debugging code. Samsung Electronics and OpenAI said Codex can also be used by non-technical teams to create internal tools, websites and automated workflows that convert ideas into working software.

OpenAI noted more than 5 million people now use Codex each week for technical and non-technical workflows. It also reported that Codex weekly active users in Korea have grown nearly 800% since February 1, 2026.

Harrison Kim, General Manager of OpenAI Korea, described the rollout as “particularly significant” because Samsung Electronics is adopting AI across many teams, and said OpenAI will work with the company to help employees move from ideas to execution faster.

The announcement also referenced prior collaboration on global AI infrastructure: Samsung Electronics has been working with OpenAI to supply advanced memory semiconductors for next-generation AI systems. With this deployment, the relationship between the companies now includes workplace adoption of AI tools as well as hardware supply.


Original source: OpenAI News

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